About Us 

Chancellors Cellars® is based in Eltham Victoria Australia, commenced its humble beginnings within the food and hospitality arena, this privately Australian – family owned operation has a long standing heritage. The family’s origin saw its business flourish with numerous award winning accolades in winning Small Business awards in the Leader and United Energy Awards in the Diamond Valley district 1998, runners up 1999 and overall winners in the Diamond Valley Business district in 2000, an almighty series of achievements from its humble origin as a café operation.

In 2001 the founders decided it was time to divest its food and hospitality interest and embrace the new frontier in retailing being Ecommerce or to some Etailing.

Since 2001 our online venture has continued to flourish making Chancellors Cellars® one of Australia’s longest serving internet wine and liquor retailers – A family Australian owned and truly independent operation

Chancellors Cellars® are proud to present an extensive catalogue of well-known and specialized boutique Australian and International wines, Champagnes, Sparkling wines, Reds wines, White wines, blended wines, Beers, Spirits and Gifts. Unlike Europe, Australia is not governed by the strict wine laws imposed on European wine growers, who are restricted to growing certain grapes in certain areas.

Chancellors Cellars® specialize in a comprehensive range of mainstream and exclusive brands of fine wines.

Chancellors Cellars® believes in supporting the smaller wineries as well as the regular National brand wineries both National and Internationally



ABN: 11 806 263 393

Liquor Licenses
337 526 06
360 674 16