The term ‘craft beer’ is popping up everywhere these days as many beer drinkers become more discerning in the beers they drink. But the rise of food ‘movements’, such as whole foods and slow foods also come into play as many purchasing decisions are made through subtle political judgements about the size, ownership and the relative naturalness of a brewer.

The use of the description ‘craft beer’ connotes much more than other generic terms such as ‘premium’ or ‘boutique’.A craft brewer is “small, independent and traditional",but the hallmark of Craft beer and its brewers is innovation and experimental, with the result being a world of flavour exploration - with unheard flavour combinations which develop new, exciting and distinctive styles.